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Welcome back to the Passive Wealth Strategies show. Today we meet our guest Derek Peterson as he talks about adapting to the changes in real estate marketing and the world.\n\xa0\nAs the founder of Adapt You & Adapt Media Agency, Derek is committed to helping people & businesses do one thing - CHANGE.\xa0 Derek\u2019s journey as an entrepreneur began with the neighborhood phone directory & cold calling 120+ homes to pitch his lawn care services, with equipment he didn\u2019t yet own!\xa0 After graduating with a degree in Marketing, Derek headed into \u201cbig corporate\u201d.\xa0 Quickly moving up the ranks with companies such as ADP, Covidien & Allergan, he amassed key learnings, though he felt his ability to influence necessary change was caged. So he made a career & life-altering decision to go out on his own.\xa0 He ADAPTed.\n\xa0\n[00:01 - 05:42] Opening Segment\n\xa0\nDerek gives an introduction about himselfDerek shares a brief backstory\nStarting real estate marketing\n\n\xa0\n[05:43 - 12:24] The Next Frontier in Real Estate Digital Marketing\n\xa0\nDerek talks about the advancements in syndication digital marketing\nGo across digital marketing spaces\xa0\nTrust: A Guide to Passive Income\nWhy your website is your landing page\nConsistent Branding and How to Keep your Prospective Clients\n\xa0\n[12:25 - 25:24]\xa0 Social Media Behavior\n\xa0\nDerek talks about impactful social media posts\nYou can destroy a brand overnight\nHow to Manage Your Social Feed\nHow to Strike a Balance: Demonstrating vs. Excessive Flashing\n\xa0\n[25:25 - 35:19] Closing Segment\n\xa0\nQuick break for our sponsors\nWhat is the best investment you've ever made other than your education?Making a decision to take medical device sales company\n\nDerek\u2019s worst investmentAn investment with a medical device sales colleague\n\nWhat is the most important lesson that you've learned in business and investing?\u201cContinue education and realize, know, that I know nothing. \u201d\n\nConnect with my guest. See the links below.\n\xa0\nTweetable Quotes:\n\u201cYou have to be consistent, continuous, and timely. \u201d - Derek Peterson\n\u201cWhen you put yourself out on social media\u2026 We need to start to be cautious, thoughtful, and mindful of what we\u2019re putting out there.\u201d - Derek Peterson\n\u201cYou need to grow your value, really the only way to grow your value is to grow your knowledge. \u201d - Derek Peterson\n------------\nConnect with Derek through derek@adaptmediaagency.com and Linkedin.\nVisit his website:\xa0 www.adaptmediaagency.com or Instagram\xa0\n\xa0\nLEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes