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Craig Coppola has been a Commercial Real Estate office broker for over 35 years and is one of the eight Founding Principals of Lee & Associates Arizona. He is the highest producing broker in Lee and Associates' 40+ history and has completed over 3,800 office space transactions.\nWithin Lee & Associates, Andrew Cheney, Gregg Kafka, and Craig lead The Coppola-Cheney Group. The Coppola-Cheney Group is the number one office leasing and sales team in Lee & Associates\u2019 history. We provide a higher level of brokerage skills, market knowledge, and the ability to negotiate our clients' transactions.\n\xa0\n[00:01 - 05:28] Opening Segment\nGet to know Craig Coppola\nWho is Craig Coppola?\u201cI wanted a career where I could dictate my own career.\u201d\n\n\xa0\n[05:29 - 11:09] How to Win in Commercial Real Estate\nGet a copy of How To Win In Commercial Real Estate Investing\nEverybody wants the magic bullet so what\u2019s the secret?\xa0\nThere is an expert in every marketplace\nWhy Craig is not investing in deals but with people\n\xa0\n[11:10 - 26:03]\xa0 Startups vs Commercial Real Estate and More\nInvesting in Three Types of Markets\nThe Lessons Continue to Come\nCraig shares the advantages of investing in off-market deals\nStartups versus Commercial Real EstateCraig\u2019s Inverted Triangle\nJockey Startup Investor\nWhich one is riskier?\xa0 Which is the one for you?\n\nCraig\u2019s Perspective on the Great Recession\n\xa0\n[26:04 - 36:34] Closing Segment\nQuick break for our sponsorsGroundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.\n\nWhat is the best investment you've ever made other than your education?At 32nd Street and Camelback\n\nCraig\u2019s worst investmentSeveral million dollars into oil wells with strangers\n\nWhat is the most important lesson that you've learned in business and investing?\u201cYou're only as good as your reputation and the relationships that you have in the marketplace.\u201d\n\nConnect with my guest. See the links below.\n\xa0\nResources Mentioned:\nCREOneSource\n\xa0\nTweetable Quotes:\n\u201cOne of the key things is [to] start developing what you want to buy and developing the relationships of people that you trust.\u201d - Craig Coppola\n\u201cIf you're trying to get in (startup) and you just want one out of a deal, it's a very, very tough business to do.\u201d - Craig Coppola\n\u201cI invest in quality people that I want to bet on.\u201d - Craig Coppola\n------------\nConnect with Craig Coppola through LinkedIn or through his websites https://www.coppolacheney.com/ and LIFEies.com.\xa0 Don\u2019t forget to grab your very own copy of The Fantastic Life!\n\xa0\nInvest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/\nParticipate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms.\xa0\nLEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes