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Dan Barrett is the founder and Head Nerd at AdWords Nerds.\xa0 His unique approach to finding motivated sellers \u2013 combining online marketing best practices with rapid data collection and intense focus \u2013 helped dozens of clients grow their investment businesses while spending less time on their marketing.\xa0 Today, Dan\u2019s focus is on research and development \u2013 finding the next big online marketing channel for investors. He also runs the REI Lead Gen Mastermind, a high-level coaching program that teaches investors the skills they need to market online.\n\xa0\n[00:01 - 05:03] Opening Segment\nGet to know Daniel Barrett\nDan talks about AdWords Nerds\nWhy Dan likes to focus on real estate and RE investors\n\xa0\n[05:04 - 11:31] The Advertising Market Today\nWhat is pay-per-click advertising?\nChanges in the real estate advertising market\nDan shares his experience in advertising\xa0\nThe Breakthrough Advertising Book\n\xa0\n[11:32 - 20:43]\xa0 Marketing for Real Estate Investors\nAll you have to do as a seller\n\u201cHere is why you should choose me!\u201d\nBeing different and offering unique but relatable services\nWe\u2019re in a Different Market and Here\u2019s What You Have to Know\n\xa0\n[20:44 - 32:50] Facebook and Google Advertising\nQuick break for our sponsorsGroundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.\n\nThe changes with Facebook, Google, and iOS advertising\u201cNobody knows where this is going right now.\u201d\nFacebook versus Google\n\nIf you don\u2019t pay for the website, you\u2019re the product\n\xa0\nResources Mentioned:\nBreakthrough Advertising\n\xa0\nTweetable Quotes:\n\u201cKnow the industry you\u2019re in.\xa0 Know the market that you\u2019re in.\u201d - Daniel Barrett\n\u201cRelationships with clients to sellers change over time depending on how saturated or unsaturated your market is.\u201d - Daniel Barrett\n------------\nConnect with Daniel Barrett through LinkedIn.\xa0 Visit their website https://adwordsnerds.com/ and listen to his podcast \u200eREI Marketing Nerds.\n\xa0\nInvest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/\nParticipate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms.\xa0\nLEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes