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Josh Carin on effective communication today ~\n\n"I think that's the challenge with technology today is that we are so accustomed to communicating via email, via texting. I tell my team if you can't communicate what you need to say in three sentences, pick up the phone and call them."\n\nJosh Carin, owner Geppetto Catering in studio\n\nA Ockershausen:\tThis is Andy Ockershausen and this is Our Town. We're so delighted to have a special guest. Now, I say that to everybody because I mean it. I'm delighted to have you here, Josh Carin. A great tennis player, Arthur Ashe, said "From what we get, we can make a living. What we give, however, makes a life". If that's true, then our next guest has quite a life. He's a business owner. He's a finalist in Washington Business Journal Small Business Philanthropist. He's worked with The Leukemia and Lymphoma Society. He fundraisers for WORC and the MDA. He's active in the Greater Washington Board of Trade. He's been a mentor for The Small Business Academy. He's involved with Goodwill, The Cultural Alliance, and The DC Chamber of Commerce, The Levine School of Music, and DC Central Kitchen. Josh Carin, in your spare time, you're one of the great caterers in the free world. How do you have time for all these things?\nJosh Carin:\tTime? What is that? \nA Ockershausen:\tIt used to be a very good magazine.\nJosh Carin:\tYes. Yes. Exactly. No, my work, my family, my philanthropy, that is my life. Family first. Work, a very close second. I would say the philanthropy is tied in second place. Those are the things that I do to keep myself busy. \nA Ockershausen:\tEverything you're saying that you're doing is really making you a success. Whether your business is a success or not, you are a success Josh, which is great.\nJosh Carin:\tThank you for that. Thank you. I've been very, very blessed. I was fortunate to be recognized years ago by an organization, and I made the comment that I could not do what I'm doing without the people who have supported me. My work, which I love, has afforded me the ability to provide for my family and to give back, which then helps foster new relationships, which then fosters new business relationships. Then, it allows me to get my family involved. It's a great circle, a great cycle.\nA Ockershausen:\tJosh, it's amazing what you're saying. It's sort of the mantle we've had at WMAL. We used to have for many, many, many, many years and you're a native. You're local. What I didn't say is about Geppetto Catering is your business. I apologize to you, but I figure everybody knows you as a catering business. But, the way the name Geppetto, I know where I thought of it the first time, but where did you come up with this idea?\nWhat's in a Name?\nJosh Carin:\tI can't take credit for that. My partner, Charlie, owned a restaurant in town. For the long time Washingtonians, you might know Geppetto Pizza. He and I met when I was in college and we decided to start Geppetto Catering. Obviously, we used the name Geppetto from the restaurants, because it was a known brand within Washington.\nA Ockershausen:\tYeah, but where did he get the name from? Let me tell you where I first heard it: in the movie Pinocchio.\nJosh Carin:\tWhich is what everyone knows it from and obviously, Geppetto was the puppeteer, the woodcarver.\nA Ockershausen:\tHe was Pinocchio's father.\nJosh Carin:\tThat is correct.\nA Ockershausen:\tI love the name.\nJosh Carin:\tI actually asked my partner, Charlie, where the name came from. He told me he was reading the story Pinocchio to his daughter and boom, there was a name.\nA Ockershausen:\tWhat a wonderful name. Anybody in this town, in Our Town, thinks of catering, they think of Geppetto, because the name is so great. It really has scored.\nJosh Carin:\tThank you.\nA Ockershausen:\tThat's important branding.\nPhilanthropy is Branding\nJosh Carin:\tBranding is very important, and where you started with philanthropy. Philanthropy is branding. A dear friend of both of ours,