Podcasts Government Our Curious Amalgam #276 Does a Year Make a Difference? The Regulation of Influencers Under the 2023 Revised FTC Endorsement Guides

#276 Does a Year Make a Difference? The Regulation of Influencers Under the 2023 Revised FTC Endorsement Guides

Published: June 3, 2024, 4 a.m.

An important component of U.S. consumer protection law includes the regulation of endorsements, a form of advertising where someone other than the seller of a product or service\u2014such as an athlete, a celebrity, or an influencer\u2014is compensated to promote that product or service. In this episode, co-hosts Alicia Downey and Matt Reynolds talk to consumer protection lawyer Caiti Zeytoonian about the Federal Trade Commission\u2019s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which were significantly updated in June 2023 to reflect the rising power and ubiquity of social media influencers. Listen and learn how the new guidance is making a difference in the rapidly evolving world of online endorsements.

With special guest:

Caiti Zeytoonian, Morgan, Lewis & Bockius LLP

Related Links:

16 CFR Part 255, Guides Concerning Use of Endorsements and Testimonials in Advertising
Disclosures 101 for Social Media Influencers
The FTC Endorsement Guides: What People Are Asking (FAQs)

Hosted by:

Alicia Downey, Downey Law LLC\xa0and Matthew Reynolds, Huth Reynolds LLP