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Since 2020, we\u2019ve seen the world change and shift multiple times. And as an entrepreneur, there\u2019s nothing we can do but hold on and try to adjust to the changing times the best we can.\nI think we can all agree that staying flexible and fluid isn\u2019t always easy\u2026 especially when you\u2019re trying to plan the future of your business.\nWe may not always get the answers we want or the direction we\u2019re hoping for, but we can lean into other entrepreneurs and experts to help direct us and support us in making the best decisions we can with the information we have.\nIn this bonus episode, I brought on Phillip Stutts because he\u2019s sharing an important message that affects us as entrepreneurs right now. I wanted to get this information into your hands as quickly as possible so you can pivot and adjust accordingly as we head into Q2 of 2022.\nMy guest, Phillip, comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,433 election victories, including 3 U.S. Presidential victories.\nPhillip is also the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm).\nIn this interview, you\u2019ll hear Phillip and I discuss:\n\nWhat\u2019s happening to brand loyalty\n\nThe three types of consumer personality types and why we should be paying attention to these\n\nWhy you may want to reconsider where you\u2019re spending your ad spend \u2013 including if Facebook advertising is best for your business\n\nAnd so much more. I hope you\u2019re fully present for this conversation and take what you learn and adjust your business, goals, and budgets as we continue into 2022.