#93: Affiliate Marketing Success with Rachel Luna

Published: Jan. 13, 2016, midnight

You\xa0know how important your list is to your business' growth. If you're measuring your list's health in terms of numbers,\xa0it can really get you down sometimes. It's easy to feel\xa0like the fate of your business is at a standstill until your list numbers in the thousands (or at least\xa0the high hundreds).\nMy guest on the podcast today is going to blow that myth out of the water! Rachel Luna is living proof that you don\u2019t need a gigantic list to gain success.\xa0What really matters about your list isn\u2019t the number of names and addresses on it, but the quality of those people in terms of their engagement with you.\nRachel\u2019s success story is really a one-two punch. Not only does she show the power of what you can do with a highly engaged list, but she\u2019s also a stellar example of how to do affiliate marketing right.\nIf you\u2019ve thought about doing affiliate marketing but haven\u2019t tried it\u2026or if you\u2019ve gone through it before with mediocre results\u2026Rachel\u2019s story is going to truly inspire you. And you\u2019re also going to love the freebie Rachel created for us this week: it\u2019s called the Confident Affiliate Marketing Starter Guide. You can get it by clicking\xa0here!\nSecrets of an\xa0Affiliate Marketing Superstar\nLast spring, Rachel worked with my business coach Todd Herman and chose to be an affiliate promoter of his 90-Day Year program.\xa0As a business/life coach to other entrepreneurs, Rachel is\xa0ultra-focused on taking action and setting goals, which made her a perfect fit for this\xa0promotion.\n"Who is this Rachel Luna, and what is her secret?" Finally, I decided to get in touch with her to find out just that. And today she is sharing the secrets of her affiliate marketing\xa0success with all of us!\xa0Click here\xa0to start listening now.\nYou can see why Rachel was blowing us all away with her climbing numbers!\xa0This made it all the more devastating when, just one week before the official program kickoff, Rachel\u2019s website got hacked. Everything she had planned for her promotion\u2014blogs, sales pages, bonus materials that she\u2019d created for her audience\u2014was gone. Rachel considered not even doing the promotion. She\u2019d spent hours putting all this together, only to have it wiped out overnight. But after talking with Todd, she decided to keep moving forward and see what happened.\n"I sent off that first email which I had taken the time to write really well. I was very thoughtful about it. I was very intentional because I wanted to make sure it was something that would resonate with my audience."\nAnd oh, did it ever resonate. By Day 1 of the promotion, Rachel had made $10k\u2026almost 75% of her revenue goal. By Day 2, she\u2019d surpassed her goal by $2000. By the time the launch ended, Rachel had made a $53,000 profit, almost four times her goal amount. By the way, this little fish, ended up finishing fourth overall out of all the affiliates promoting the program. Amazing!\nYou Don't Need a Big List to Get Big Results\nRachel\xa0shares a lot more details of\xa0what made her\xa0affiliate launch such a staggering success--how much she spent on Facebook ads, how she structured bonuses for her audience, etc.--in the full podcast episode. And of course you'll want to download her amazing freebie, the\xa0Confident Affiliate Marketing Starter Guide.\xa0\nEPISODE FREEBIE Get the Confident Affiliate Marketing Starter Guide\n FREE DOWNLOAD\nBut the biggest takeaway, in my view, was that Rachel didn't let the size of her email list stop her. She could have put off Todd's\xa0program until next time it came around, telling herself she was going to wait until her list was bigger. But instead, she took action with what she had, focused on maximizing her strengths, and didn't let setbacks slow her down.\n"Sometimes, in my experience as a life coach, people aren\u2019t so focused on taking action, they are focused on feeling better. They were happy with mediocre results. I want to have the best, most exciting. I want big."