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On this episode of the\xa0Online Marketing Made Easy Podcast, I cover part two of a\xa0three-part strategy\xa0that I use with my customers to teach them how to look at Facebook marketing.\nWhen it comes to marketing on Facebook, consider building a plan around these three phases:\n\nPhase 1: Attraction\n\nPhase 2: Promotion\n\nPhase 3: Selling\n\nIn my last podcast episode, I talked about the\xa0attraction phase, where it's all about\xa0growing your community on Facebook. If you missed that, or if you'd like to listen to it again, you can find it at\xa0amyporterfield.com/7.\nToday's episode is all about the\xa0promotion phase. The focus during this phase is\xa0growing your email list, where you put out great, valuable content in exchange for a name and email. I cover\xa0how to use Facebook to get a genuinely interested fan to become part of your email list.\nIn this episode, here\u2019s what we\u2019ll cover:\n\nHow to\xa0grow your email list on Facebook\n\nHow you should think of Facebook when it comes to the part it plays in\xa0growing your business\n\nHow my business has grown as a result of using Facebook\xa0(with specific numbers given)\n\nTwo Facebook\xa0lead-generating strategies (hint: one tip is how to run a contest on Facebook!)\n\nHow a business owner in a small town with no list\xa0created a thriving business using Facebook\n\nAnd so much more!