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If you\u2019ve been listening for a while, you've heard me mention the word Scrum. When you hear this word, you do one of two things:\n\nFeel your heart surge with pride and joy because, as a fellow Scrummer, you know how amazing this approach\xa0is for running a small business.\n\nScratch your head / do a Google word search / roll your eyes because you have no idea what I\u2019m talking about.\n\nListeners in both these camps are going to love today\u2019s episode, because I\u2019m going to talk about this amazing project management method\xa0and how it has revolutionized the way I get my business done.\nTo start off, Scrum is not my own made-up word\u2014I got it from a book called\xa0Scrum: The Art of Doing Twice the Work in Half the Time. (Sounds pretty good, right?)\nAnd basically, the concept of Scrum is just that: managing a team of employees and contractors in the smartest way possible.\nI used Scrum throughout the process of creating my newest product, \u201cWebinars That Convert.\u201d Basically, I set up a checklist of every single thing that needed to get done on this product\u2014from creation to promotion to sales to management\u2014and my team and I \u201cScrummed\u201d our way through it!\nNot coincidentally, it\u2019s the same checklist I used for promoting the Profit Lab last spring. That\u2019s why I\u2019m offering the same giveaway this week\u2014the step-by-step project plan checklist that puts all the chaos of a new product launch into sanity-saving order.\nThis checklist goes hand-in-hand with today\u2019s topic\u2014download it and you\u2019ll be well on your way to Scrumming your first project.\nWhy Scrum?\xa0\nThere are the four main ways that Scrum really helps my business reach its productive sweet spot:\nIt increases your team\u2019s speed to completion.\n\nMy team is able to get through projects so much faster now that we use Scrum.\n\nThe Scrum approach really pays attention to the work people are getting done and gives them the ownership on that performance.\n\nPeople are empowered to make decisions.\n\nThis is probably my favorite part of Scrum\u2014it allows us to make sure everything is working smoothly. When it\u2019s not we fix it instantly.\n\nHow Scrum Works\n#1: The Project Backlog\n#2: The Sprint\n#3: The Sprint Review\nThe bottom line is, if you don\u2019t take the time to communicate well with your team, it will cost you money because they will do it wrong. And Scrum is an amazing way to keep that communication alive.\nBest of all, the Scrum method gets easier and more efficient every time you use it! It\u2019s kind of intense, it\u2019s all-consuming, but when it\u2019s over, it\u2019s completely done and you\u2019ve got a completed project.\nGrab the free PDF project backlog (if you haven\u2019t already) and start warming up to Scrum in your business. And let me know how it works for you!\nEPISODE FREEBIE Get The Project Plan Checklist\n FREE DOWNLOAD