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Last year, one of my most popular podcasts was\xa0an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about podcasting again, in a whole new way.\nToday, I want to focus on about podcasting for somebody who already has a platform.\xa0Maybe you have a business with a blog. Maybe you have an online training program or course that you\u2019re constantly perfecting and promoting from one year to the next. Maybe you are a coach or consultant.\nBottom line, you have something important to say. And maybe you\u2019ve been thinking the podcast thing seems to be growing even bigger, and might be a good way to help your business get bigger, too.\nWell, you\u2019re right. It is.\nNo question, podcasting requires a fair amount of work, especially to get it all set up. But it can also be a huge boost to your business\u2019 visibility, to establishing your brand as a leader, and\xa0ultimately to your sales.\nJohn is a podcasting superhero. His show Entrepreneur on Fire is consistently ranked among iTunes\u2019 top business podcasts\u2014he even got a Best of iTunes recognition within his first year! More impressively, though, he puts out a new episode every day! (As in seven days a week\u2014no weekends off for this guy.) This makes him the perfect person to explain why podcasting is worth it, how he gets it done, and how he manages to stay fired up about it every single week.\nWhy Should You Podcast?\nAs entrepreneurs, we are always looking for other avenues to grow our audience. That\u2019s why we use Facebook, Instagram, and Twitter, that\u2019s why we blog and send emails to our list. The podcasting sphere is just another way to reach more people\u2014a lot more people. iTunes has 525 million active subscribers, and\xa0SoundCloud,\xa0Stitcher\xa0and\xa0Spotify\xa0are catching up fast.\nPodcasters are an obsessive crowd\u2014they are constantly looking for new content to listen to during their commute, while walking their dog, while they\u2019re waiting at the airport\u2026you name it!\nThat\u2019s the great thing about podcasting\u2014it doesn\u2019t require you to say \u201cno\u201d to something else, the way a lot of content does. In our multi-tasking culture, it\u2019s the perfect way to get your message heard and deliver free, valuable and consistent content to your audience.\n\nBut Wait...There's\xa0More!\nJohn has some incredible free content for you. If you want to learn about how to find your ideal podcast topic, your ideal podcast listener, how to get your show\xa0noticed in the ever-growing podcast arena, and so much more,\xa0click here to get into his free\xa0podcasting workshop.