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One of the business guides I return to again and again is the book\xa0Great Leads.\xa0This book tells you everything you need to understand about communicating with your audience in a way that cultivates the relationship and results in increasing sales.\nNo matter how many times I've read this book, I'm always\xa0blown away by the\xa0statistic they open with:\n\u201c80% of emotional impact will be determined by the first 20% of the copy.\u201d\nDid you know that? Because I sure didn\u2019t!\nThe first few hundred words of your copy are known as \u201cthe lead.\u201d And if those\xa0first hundred words are the entryway to a sale, your\xa0headline is the front door that every client has to walk through, in order to get to your product.\nOf course, what you really want is for them to be stampeding through!\nTo get this, you need a killer headline for your sales page.\nFour\xa0Essentials of a Killer Headline\n#1:\xa0The Rule of One\n#2: You need to provoke emotion.\n#3: Determine Which Lead to Use\n#4 Determine Your Reader's\xa0Awareness Level\nCreating a Gateway for Your Ideal Customer\nAs you might remember from earlier episodes, there\xa0are a few\xa0different ways to determine your target market's awareness level. Go back and listen to Episodes\xa055\xa0and\xa056\xa0if you need a refresher.\nOr, if you're ready to take a deep dive\xa0into the strategies for finding your ideal audience,\xa0you can sign up now for the Profit Lab--but hurry! Registration is closing soon, and today\xa0is the last day to get a\xa0massive "early bird"\xa0discount on this course.\nFinally,\xa0click here\xa0to download this week's\xa0free guide--it will walk you through\xa0each of these four essentials to create a killer sales page headline of your very own.