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Grab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had Sooner If you want to develop your brand voice, here\u2019s where you should start\xa0\nWhen people think of a brand, they often think of what they look like visually \u2013 from its logo to its color palette.\xa0\nBut one often overlooked (and equally important) aspect to a business\u2019s brand is its voice. Your brand voice is your brand\u2019s unique personality -- what you sound like to the rest of the world -- and it\u2019s oh-so important when it comes to standing out from the crowd.\nOne way to figure out if you have a well-established brand voice is by asking yourself, \u201cIf my logo or visual branding didn\u2019t appear alongside my content, would people even know it's me or my company?\u201d\nBe honest! If the answer is no, then you might need to spend some time developing your brand voice.\nOnce you\u2019ve really honed in on how you want to sound to your audience, you can create a brand voice guide \u2013 which will serve as your guiding star when it comes to all things content creation.\xa0\nIn fact, my brand voice guide has been a crucial part of how I\u2019ve been able to have my team, and various contractors, write content that sounds like I could have written it myself.\nIn this episode, I\u2019m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You\u2019ll learn:\xa0\n\nWhy your voice is such an important piece of your brand\n\nWhat I include in my brand voice guide, plus a few examples\n\nExercises to help you develop your own brand voice\n\nExamples of companies that have a well-developed brand voice\n\nPlus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you\u2019re just getting started or have been in the game for a while.\xa0\nHere\u2019s a glance at this episode...\n\n[01:39] Your brand voice should be consistent throughout all of your communication.\xa0\n\n[08:35] Get an NDA signed before sharing your brand voice guide with employees or contractors.\xa0\n\n[09:46] The first section should be an introduction to your business and the value you offer. This is also known as a mission or brand statement.\xa0\n\n[11:37] The next section is an overview of your audience, or ideal customer Avatar. Include 5 to 10 bullet points from demographics to desires and fears.\n\n[13:16] The next section is your brand values. Brand values help you frame your brand story in a way that resonates with your target audience.\n\n[15:53] The next section is your biography. It's important that you determine how you want people to talk about you.\n\n[18:09] The next section is your brand personality. This is how you want to sound to your audience.\xa0\n\n[25:52] You can also include a section on your tone, or the overall attitude and mood that you create in your communication.\xa0\n\n[30:07] You can use the \u201cthis but never that\u201d formula to describe your tone.\n\n[33:14] The final section is essential content. Grab some A+ examples of your own content that can be used as a reference.\n\nRate, Review, & Follow on Apple Podcasts\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \u201cWrite a Review.\u201d Then be sure to let me know what you loved most about the episode!\nAlso, if you haven\u2019t done so already, follow the podcast. I\u2019m adding a bunch of bonus episodes to the feed and, if you\u2019re not following, there\u2019s a good chance you\u2019ll miss out. Follow now!