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b'Learn to communicate in a way that converts with one of the top virtual selling experts\\nI\\u2019ll be honest \\u2013 I don\\u2019t think selling, or pitching, comes easily to anyone.\\xa0\\nEven if you\\u2019re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you\\u2019re selling virtually.\\nLong ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products.\\xa0\\nIt\\u2019s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked!\\xa0\\nThat\\u2019s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he\\u2019s spilling his strategies!\\xa0\\xa0\\xa0\\nIn this episode, Colin shares:\\n\\nWhy selling is all about helping your audience make a decision\\n\\nTangible ways to become more confident when you sell\\n\\nHow to successfully pitch without sounding pushy or salesy\\xa0\\n\\nWhat a conversion story is and how you can identify yours\\n\\n\\u2026 Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it\\u2019s packed full of strategies that will help you sell like a pro.\\nHere\\u2019s a glance at this episode...\\n\\n[09:42] Colin shares how he got his start.\\xa0\\n\\n[12:45] Colin discovered that marketing and speaking are fundamental to business.\\n\\n[15:02] A webinar that sells is about helping people make a decision as opposed to just gathering more information.\\n\\n[19:08] The offer opens the door for your potential customers to enter a transformational space.\\n\\n[22:01] There are three levels of certainty within an offer..\\n\\n[24:20] Stories are a big part of a webinar. The audience sees their story in a conversion story.\\n\\n[27:30] Conversion story framework: 1. Are you like me? 2. Can you lead me? 3. Is there a path I can follow?\\n\\n[30:16] Use a conversion story instead of an origin story. Find a moment in your life when you had a transformational moment with what you\'re offering.\\n\\n[34:18] All you need is one irresistible presentation that you can refine and scale to create the business of your dreams.\\n\\n[37:41] Sell the experience of your course, not the process of it. Describe the results, not the steps.\\xa0\\n\\n[41:23] Too much information is one of the biggest mistakes in webinars. Infusion selling is speaking your content in a way that sells your offer.\\xa0\\n\\n[49:05] Q&As should be prepared.\\xa0\\n\\n[51:55] When creating a webinar, find 3 or 4 key ideas to share.\\xa0\\n\\n[55:40] Ask: 1. What beliefs do I need to shift in order for people to make a commitment? 2. What\'s something valuable I can share? 3. How can I show the vehicle in a really unique and simple way?\\n\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'