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In the last several weeks, I\u2019ve been getting a product ready for launch. It\u2019s called the Profit Lab\u2026or, if you want the full title,\nThe Profit Lab:\xa0How to Create Marketing Systems In Your Business So That You Can Find Your Target Market, Grow Your Email List and Sell More Products\nI launch this product twice a year, and every year, I recreate it so that it stays fresh and valuable, even for people who have gone through it before. I make new videos, I rewrite the worksheets, all that good stuff.\nThis year, as I\u2019ve been getting this product ready for launch, I wanted to make sure I was truly connecting with my target audience. After you\u2019ve had some success with a product, it\u2019s easy to start coasting on that success, which means you stay the same while your audience continues to grow and change and develop new needs. Not my style.\xa0;-)\nTo find out more about my target market, I needed to find out:\n\nWhere they are at, in terms of their business goals and growth.\n\nWhat they needed from me\n\nWhere they were struggling, not just in their business as a whole but with the versions of the Profit Lab I\u2019d released before.\n\nKnowing all this was going to help me tailor this new version of the Profit Lab into exactly what my target audience desperately needs right now.\nSo I put together a survey. And the responses knocked my socks off!\nThe thing is, I knew who my target audience was, but I didn\u2019t really know them the way I thought I did. The survey gave me a chance to understand how they think, what kind of language they use, what keeps them up at night, and why they come to me as opposed to anybody else in the online marketing world.\nI learned so much from this experience of surveying my audience that I wanted to share some of those insights with you\u2026how to create a survey that gets you into the minds and hearts of your target audience, so you design, redesign or market your products in direct response to their needs.\nThe result of this will be that you sell more of your products to them.\nAnd don\u2019t worry if you\u2019re just starting out and your list isn\u2019t that big yet. You can still design a survey that gets you these answers and helps you build your list...and I\u2019ll tell you how.\nI've also got a great freebie for you to download this week, which will give\xa0you lots more\xa0insight on creating a survey, as well as how to use\xa0the information it yields. Click here to download it now!\nEPISODE FREEBIE Get the Free Guide: "The Product Maximizer: 4 Smart Ways To Sell Products Online"\n FREE DOWNLOAD\nFirst Step: Design\xa0Your\xa0Questions\nSecond Step: Get People Engaged\nThird Step: Getting Your Survey Out There\nThe Bottom Line\nSending out a survey is kind of like going on a first date. If you spend the whole evening trying to make sure the other person understands you, you\u2019re probably not going to get to see them again. But if you spend the whole time asking them questions about themselves, you\u2019ll come away with a really good understanding of who they are, and whether you have what they need.\nWhen you\u2019re creating this survey, don\u2019t think so hard about what you\u2019re trying to accomplish in your business. Think about getting to know your target market, and the goals of your business will fall into line.