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If you've been following this blog (or podcast) for a while, you know we've come a long way since the days when everything about online marketing started and ended with Facebook.\nStill, we all know\xa0that social media and Facebook in particular remain\xa0a BIG\xa0part of how we drive traffic to our websites, build community, grow our email lists and turn leads into happy paying customers.\nThe journey you create for your prospects that takes them from casual social media fans to loyal customers\xa0usually starts on social media. Which means you\xa0have to constantly be aware of what's changing in the social media world, and tweak your strategy to take advantage of these changes.\nDon't worry--that's why I'm here! To help you master\xa0these tweaks and make social media your own.\nThat's why today we are diving into Facebook and video, to learn how the two together can make a big impact in your online\xa0marketing success.\nIn\xa0Episodes 50\xa0and\xa051, we\xa0talked about the importance of videos for your business.\nAnd of course you already know that\xa0Facebook is important for your business.\nBut do you know how crucial Facebook WITH Video is for your business right now? Here are some stats that prove it:\n\nIt\u2019s been reported that there are\xa0over 1 billion videos viewed on Facebook each day.\n\nThe\xa0average Facebook user worldwide watched 75% more video this year\xa0compared to last year.\n\nIn the US,\xa0that increase in views was actually 94%!\n\nBrands posted\xa020,000 more videos on Facebook than they did on YouTube\xa0in December 2014.\n\nI can vouch for these stats from\xa0my own personal experience--I've been very impressed with the organic reach with any given video I post on Facebook. I've been seeing instant traction when I post a video on my page, much more than a post with a static image. The greatest thing about video is how it takes on a life of its own through sharing.\nAnd no, I'm not talking about\xa0highly\xa0polished, professionally edited videos. I'm not a video editor and I don't have a big production budget for these. No, the traction I'm getting is with simple, quick videos made mainly on my smartphone and edited with simple software.\nSimplicity and ease are the key to making these videos a practical part of your marketing strategy--if they're not easy, you won't do them...and if they're not simple, people won't pay attention to them! Studies have shown that short video across all social media platforms get the most views and engagement.\xa0Short and simple is good.\nToday, I'm going to highlight some people and companies that take full advantage\xa0of this trend in online marketing through short, simple video posts.\nI've also made a free cheat sheet for you, with tips for how to post great video to your own Facebook Page. It's called \u201cThe 7 Tried and Tested Tips to Increase Your Facebook Engagement with Simple Videos."\xa0Download it by clicking here.\nEPISODE FREEBIE Get the Free Cheat Sheet "7 Tried and Tested Tips To Increase Your Facebook Engagement With Simple Videos"\n FREE DOWNLOAD\nGreat Video Example #1:\xa0\u201c3 Tips to Prep Your Yard for Spring\u201d (Lowe's)\nGreat Video Example #3: "Check Out My Latest Podcast"\xa0(Chalene Johnson)\nGreat Video Example #4: "The Bus Pole" (Lysol)\nGreat Video Example #5: "Love Your Curls" (Dove)\nMake Your Own\nReady to start making your own videos?\xa0Instantly download our free cheat sheet \u201c7 Tried and Tested Tips to Increase Your Facebook Engagement Using Simple Videos"\xa0to speed your process along...and also learn about some really cool video apps that will give your video a lot of viewer-friendly polish.\nEPISODE FREEBIE Get the Free Cheat Sheet "7 Tried and Tested Tips To Increase Your Facebook Engagement With Simple Videos"\n FREE DOWNLOAD\nIf you have a great Facebook video that you've seen success with, or would like to get feedback\xa0about, share it with the community here! Post a link to your video\xa0in the comments below, or\xa0share the video on my Facebook page.