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I have a question for you. What do Seth Godin, Kim Kardashian, Taylor Swift, and Richard Branson all have in common?\nIf the first thing that comes to mind is that they have millions of followers on social media, you are right about that. That\u2019s definitely true.\nBut the answer I am looking for is the\xa0reason\xa0behind their millions of followers on social media. There\u2019s a single strategy\xa0they all share, a strategy that drives enormous numbers of people to follow them.\nThe answer: their brands are big on personality.\xa0\nIt would actually be truer to say that their personalities\xa0are\xa0their brands. From their signature look to their unique ways of expressing themselves, these people package their content in a way that sets them apart from anybody else in their niche.\nWhen you have great content, really smart offers, and a foolproof marketing strategy and you are\xa0still\xa0not getting the traction your brand deserves, what you may be missing is personality.\nPeople respect someone who works really hard. But they\xa0love\xa0someone whom they feel is real, someone they can connect with. And in a marketplace that\u2019s bursting with hard-working, hustling entrepreneurs, people are more likely to follow their heart than anything else.\nWhat you want is for their heart to lead them to you.\nToday\u2019s episode is all about making that authentic connection with your audience by infusing your brand with personality--your\xa0personality.\nBefore I dive in, today\u2019s free download is called \u201cThe Entrepreneur\u2019s Guide To Infusing Your Personality In All You Do.\u201d It shows\xa0some of the best examples of strategies I am going to highlight for you\xa0today.\xa0Download it by clicking here.\nlet\u2019s jump into the various ways that you can start infusing your winning personality into your brand through various kinds of messaging.\nWritten Content\nThis applies to blogging, of course, but also to social media updates, email marketing, and anything else your audience might read from you.\nIt\u2019s a pretty general rule that it\u2019s best to write the way you talk. For some people that comes naturally. For others, it sometimes feels like rocket science.\nIt can also feel a little bit vulnerable if you want to be taken seriously as a professional. But believe me, it\u2019s always better to sound like you\u2014quirks and all\u2014than to sound like a generic \u201cprofessional\u201d with nothing unique or charming to make your voice memorable.\nIf it\u2019s hard for you to write the way you talk, then run your next piece of content\xa0by your best friend or spouse, and ask them to tell you honestly if it sounds like you.\nYour \u201cAbout\u201d Page\nAbout Pages can represent over 60% of your website\u2019s total traffic. Sound crazy? It just goes to show that people really want to know who you are. When they click on your About Page, it means they like what they have been reading so far and they want to get to know more about the kind of person you are. Which means you\u2019re more than halfway to getting a new customer!\nOne person whose About Page helps her stand miles apart from her crowd is publicity expert\xa0Melissa Cassera.\xa0\xa0Her About Page is so good that I\u2019m including the entire thing in the free PDF that I\u2019ve created for you.\xa0Click here to get the download now.\nEPISODE FREEBIE Get the Entrepreneur's Guide to Infusing Personality in All You Do\n FREE DOWNLOAD\nI know that feels scary at times. You don\u2019t want to lose potential customers because you say something one way and not another way. When you take risks and really put your personality out there, sometimes it can be a little polarizing. But that\u2019s okay. All you really need to worry about is that\n\nYou are being yourself, and\n\nYou\u2019re creating content that will resonate with your ideal audience.\n\nDon\u2019t forget to download the free PDF I\u2019m offering with this episode. It will show you examples of infusing your personality in your brand. I\u2019ve also included some practical steps on how to use storytelling to infuse your personality into your messaging.\xa0Click here to get it now.