#508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball

Published: Oct. 20, 2022, 7:01 a.m.

How adding a subscription box to your online business can be a game-changer for your bottom line\nHave you ever thought about adding a subscription box to your business?\xa0\nIf you haven\u2019t, I definitely encourage you to consider it! Not only can a subscription box be a game-changer for your bottom line, but it can also be a great add-on benefit to support your audience even further.\nI know, I know. You\u2019re probably thinking, \u201cBut Amy, I\u2019ve got enough on my plate with my business already\u2026 and this just sounds complicated.\u201d\xa0\nBut here\u2019s the thing. Adding a subscription box to your existing business is actually really simple to execute -- and my guest on this episode, Julie Ball, is going to share exactly how to do it.\nJulie founded and recently sold Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs. As a subscription box business coach, she teaches aspiring subscription box business owners how to turn their ideas into reality.\xa0\nIn this episode, she shares why you might want to consider adding a subscription box to your digital course or online business, plus:\xa0\n\nHow to decide what the focus of your subscription box should be\n\nWhat you need to know about the subscription box industry\n\nHer step-by-step process on how to get started with your subscription box\n\nThree ways you can incorporate a subscription box into your existing business\n\nThis was a really enlightening conversation, and I\u2019m excited for you to hear it!\nHere\u2019s a glance at this episode...\n\n[07:51] Julie left her corporate career in 2011 and launched her subscription box business in 2016. She replaced her full-time income in nine months.\xa0\n\n[11:54] She had the subscription box business for six years and then sold it.\n\n[12:37] Julie shares three simple ways to add a subscription box to an existing business.\n\n[18:32] There are five simple steps to get started with your subscription box business.\n\n[24:06] Buy your products in bulk or wholesale. The manufacturer price should be about 50% of retail price.\n\n[30:03] The first and last days of the sales cycle (the 1st and 30th) are important. Renewal day is in the middle of the sales cycle (the 15th). Shipping day is a couple days after closing out the sales cycle.\n\n[33:21] About 95% of subscribers renew, so each monthly "launch" doesn't feel as heavy. Having a community helped prevent churn.\xa0\n\n[36:08] A welcome box is a one-time product. You send it at the onset of a program. It\u2019s perfect for courses, affiliate programs, or summits.\xa0\n\n[39:54] It\u2019s important to get clear on what your version of success is.\xa0\n\n[41:20] She had a dream life session with her family, and it became clear that it was time to sell the business. It sold in 94 days for multiple six figures.\xa0\n\n[47:18] Julie's next season is all about focusing on her family and doubling down on subscription box coaching.\xa0\n\n[49:35] The biggest successes for Julie were being able to leave her corporate job, replace her husband's income, and sell her business.\n\n[53:10] Amy's biggest takeaway: Research the marketplace and pitch Two Weeks Notice to be in subscription boxes.\n\nRate, Review, & Follow on Apple Podcasts\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \u201cWrite a Review.\u201d Then be sure to let me know what you loved most about the episode!\nAlso, if you haven\u2019t done so already, follow the podcast. I\u2019m adding a bunch of bonus episodes to the feed and, if you\u2019re not following, there\u2019s a good chance you\u2019ll miss out. Follow now!