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On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.\nToday\u2019s episode is a special one because\xa0it\u2019s something many of you actually asked for\xa0in response to a survey I sent out a few months ago. In that survey,\xa0many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to\xa0list building, content creation, content marketing, and overall social media.\nFor those of you who aren't familiar with HubSpot, they offer\xa0inbound marketing software\xa0that allows you to\xa0blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name.\nIn this episode, here\u2019s what we\u2019ll cover:\n\nHow\xa0inbound marketing\xa0can be defined\n\nHow SEO is interwoven with inbound marketing\n\nThe most important\xa0lead generation strategy\n\nHow to make\xa0calls to action\xa0more effective\n\nWhat caused HubSpot's\xa0conversion rates to increase significantly\n\nWhat led to an\xa082% revenue growth\xa0for HubSpot\n\nAdvantages that small companies have\xa0over big companies\n\nHow to streamline\xa0content creation\n\nThe most important tips to keep in mind when it comes to\xa0SlideShare presentations\n\nThe\xa0biggest content marketing mistakes\xa0companies make