BROADCASTS.com

The step-by-step playbook I used to nearly double my podcast downloads\nIf you\u2019ve listened to Online Marketing Made Easy for a while, you know that a) it\u2019s been a true labor of love, and b) a) it\u2019s come a loooooong way since I first started it nine years ago.\nIt\u2019s taken a lot of hard work and late nights burning the midnight oil to become what it is today -- and it's all paid off because we recently hit a MAJOR milestone -- 1 million downloads in a single month. That\u2019s almost DOUBLE the downloads from the previous month! I\u2019m beyond proud of my team, and so incredibly grateful for our listeners!\xa0\nBut like anything, achieving this goal took a willingness to try something that we\u2019ve never done before, and as always, a little bit of trial and error. Luckily, our perfect storm of strategies worked like a charm, and I am so excited to share them with you in this episode.\xa0\nWhether you have a podcast now or are looking to start one soon, this episode will give you a step-by-step playbook on how to increase your downloads in a really big way.\xa0\nI share the exact steps of what I did -- not only covering the strategies themselves but everything from the software we used, to where we placed ads -- so grab a pen and paper because you\u2019re definitely going to want to take notes.\nHere\u2019s a glance at this episode...\n\n[07:57] In December of 2021, we went from being just shy of 600,000 downloads to over one million in January.\xa0\n\n[08:42] Strategy #1: We created a quiz that made a curated playlist for listeners. We used Interact to make the quiz, created a landing page for the quiz, and directed listeners to podcasts that would best help them using a PDF.\xa0\n\n[14:14] Strategy #2: We did two types of ads during our promo week.\xa0\n\n[17:32] Strategy #3: We used Instagram Live for Coffee and Coaching. During the live coaching, I was plugging the quiz.\xa0\n\n[20:53] Strategy #4: We were strategic about our promo email sequence \u2013 making sure to keep our subscribers engaged.\xa0\n\n[22:49] Strategy #6: We drove visitors from our website to our promo using a pop-up box and a sky bar banner.\n\n[25:06] Strategy #7: We got scrappy and sent out an email to our students and asked them to help us reach that 1 million mark. If you are a student who helped, I greatly appreciate it!\n\n[28:37] Strategy #8: Be super intentional about what episode or episodes you release during your promo week. We wanted a big-name guest and that was my friend Brendon Burchard.\n\n[35:30] Action items: Pull out your calendar and select a few dates that would be good for a promo like this!\n\nRate, Review, & Follow on Apple Podcasts\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \u201cWrite a Review.\u201d Then be sure to let me know what you loved most about the episode!\nAlso, if you haven\u2019t done so already, follow the podcast. I\u2019m adding a bunch of bonus episodes to the feed and, if you\u2019re not following, there\u2019s a good chance you\u2019ll miss out. Follow now!