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b'Simple Strategies For Driving Major Traffic To Your Biz\\nIn this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business.\\nWhether you\\u2019re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else\\u2019s show, pursuing PR opportunities in your business means MORE traffic to your business. Period.\\nTraffic to your website\\u2026 your podcast\\u2026 your newsletter\\u2026 and so much more.\\xa0\\nJen is the co-founder of the acclaimed PR company, Super Connector Media and has been featured in Forbes, Business Insider, CBS, Good Morning America, Goop, and more.\\xa0\\nAnd today, she\\u2019s giving you a step-by-step approach for landing PR opportunities that will make you jump up and down with excitement,\\xa0including:\\n\\nHow to find the perfect opportunities that align with your goals\\n\\nHow to make an irresistible pitch they can\\u2019t say \\u201cno\\u201d to\\n\\nHow to craft a story that effortlessly grabs media attention\\n\\nWhat you can do TODAY to have the tools to land a PR opportunity by next week\\xa0\\n\\nThis episode is for you even if you\\u2019re just starting out \\u2013 even if your business is still teeny tiny.\\xa0\\nBecause your business deserves to be seen and you\\u2019re the perfect person to speak to your area of expertise.\\xa0\\nFactor in Jen\\u2019s expert guidance, put it all together, and you get a media feature in the making.\\nHere\\u2019s a glance at this episode...\\n\\n[08:29] PR is important because it gives you credibility and authority. This is a huge asset for entrepreneurs or anyone who has a story they want to share.\\xa0\\n\\n[12:07] Getting media hits boils down to your relationships, clear messaging, timely topics, and getting clear on where you want to be featured.\\n\\n[19:55] We don\'t always realize the things that already exist in our life. Take inventory on relationships and mindset.\\xa0\\n\\n[21:24] The Top 20 Tool.\\xa0\\n\\nMake four columns on a piece of paper. Put your goal on top.\\xa0\\n\\nLeft column is People. List 20 people you\'ve ever met who have some type of media connection.\\xa0\\n\\nInfluence. Rank influential on a scale of 1-10.\\xa0\\n\\nHelp. Rank how likely they would help you on a scale of 1-10.\\xa0\\n\\nGrand total. Sum of previous three columns.\\xa0\\n\\nReach out and ask the top score people. Provide value to others.\\xa0\\n\\n[32:38] Make a top-five media hit list. These are things that are already working for people doing things similar to what you are doing.\\n\\n[37:18] When pitching, speak to the audience. They care about what\'s happening now, so tie your pitch with a timely topic.\\n\\n[38:55] Creating a winning pitch.\\xa0\\n\\n1. Have a timely news hook.\\xa0\\n\\n2. Pitch the value-packed topic first and yourself second.\\xa0\\n\\n3. Back up your claims with statistics by linking to studies.\\xa0\\n\\n4. Add talking points.\\xa0\\n\\n5. Stand for what you believe in.\\n\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'