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b'When it comes to online marketing, most people are overlooking their number-one biggest asset.\\nSocial media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I\\u2019ll say it again here: the energy of your business is directly tied to the strength\\xa0of your email list.\\nBut don\\u2019t just take my word for it.\\n\\u201cI have literally built a million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my #1 business priority and asset.\\u201d (Michael Hyatt)\\n\\u201cWithout a doubt, our email list is the best investment we\\u2019ve ever made.\\u201d\\xa0(Douglas Karr)\\n\\u201cEmail is the most important channel for you to cultivate in your online business.\\u201d (Mike Stelzner)\\nThese guys are heavyweights in the online marketing world; each of them has a subscriber list numbering well over 100,000. But don\\u2019t make the mistake of thinking that a list in the hundreds, or even thousands, makes your email marketing strategy less important.\\nNo matter what your subscriber numbers are, your email list is one of the most valuable assets you have in the quest to help your business thrive. When you really understand the value of that list, you\\u2019ll be more than happy to invest your time, energy and budget to help that list thrive.\\nIn this blog post, I\\u2019m going to highlight three foundational strategies for growing your email list. Once you implement these strategies, you\\u2019re well on your way to creating smart marketing funnels that will put your list-building efforts on warp speed, as well as lead to increased revenue from each email you send out.\\nThe Main Thing: Quality over Quantity\\nWhen my good friend\\xa0David Siteman Garland\\xa0(of The Rise to the Top) started out, he had an email subscriber list of just 500 people. In those early days, he did a small product launch and generated $19,800 on the strength of that list.\\nThese days, David\\u2019s email list is much larger. What hasn\\u2019t changed is the incredible loyalty of those subscribers. Whenever I do any kind of affiliation with David, I\\u2019m astonished at the way his list gravitates immediately toward any email he puts out.\\nIt\\u2019s all because he started with\\xa0a focus on\\xa0list quality.\\nDavid never fails to infuse\\xa0his emails with his authentic personality. He is genuine, super funny, and a little bit quirky\\u2026all reasons why his subscribers love him and keep coming back for more.\\nDavid is a prime example of my first strategy for growing your email list.\\nStrategy #1: Build Remarkable Content\\nStrategy #2: Understand the Opportunities and Limitations of Your Email Service Provider\\nStrategy #3: Create Multiple Lead Opportunities\\nThis third strategy has two parts to consider:\\n1) Creating Multiple Lead Magnets\\n2) Placement of Your Opt-In Form\\nThere are six places where you must create opt-in opportunities for your audience:\\n#1: A Feature Box\\n#2: The Sidebar\\n#3: Inside Your Blog Content\\n#4: The End of a Blog Post\\n#5: The Pop-Up Box\\n#6: Your \\u201cAbout\\u201d Page\\nKey takeaways\\nThree online marketing strategies to help build your email list:\\n\\nBuild remarkable, personalized content\\n\\nLearn to really use your email service provider\\n\\nCreate multiple lead opportunities and embed them throughout your site\\n\\nAnd always focus on quality, and the quantity will follow.'