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This episode of the\xa0Online Marketing Made Easy Podcast, is the third\xa0Ask Amy\xa0episode.\n This is a new feature that I\u2019ve added to my podcast. As I mentioned in\xa0episode 30,\xa0every other week I\u2019ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.\n To submit a question, all you need to do is go to\xa0amyporterfield.com/askamy\xa0and leave me a recorded message.\xa0Your question just might be the very next one I choose for the show!\n Here\u2019s the summary of the question for this episode:\n \u201cIn\xa0episode 29\xa0you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?\u201d\n Key Takeaways Retargeting ads use a tracking pixel that you\u2019ve put on your website. You can set the pixel to track for 30, 60, or 90 days.\n \n Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook.\n \n You CAN place retargeting ads in both the newsfeed and in the right hand column.\n \n It\u2019s important to\xa0set up your retargeting ads in the Power Editor.\n \n I have better results with ads placed in the newsfeed, but\xa0it\u2019s important to experiment to find out what works best for you.\n \n Lookalike audiences are very valuable but the results you get back from Facebook can be huge -- as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the \u201cAudience\u201d tab, you can select age, gender and so on to target even further. In addition to that,\xa0you can further refine your targeting\xa0by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience).