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In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities.\nThese conversations are sooooooo important because many people believe that niching down can be a dangerous thing -- but these three successes are here to show you that this just isn\u2019t the case. In fact, niching down can be the opposite!\nAnd while it may be scary at first to venture into these unknown territories, you\u2019ll often find that when you start to attract the right people, they\u2019ll be saying, \u201cThis is what I\u2019ve been waiting for!\u201d\nSo today, you\u2019re going to hear from Sandra McLemore, Gwen Lane, and LeeAnn Sims.\nThey all have a unique community and will share how they identified that something was missing. They\u2019ll also share the self-limiting beliefs they faced and how they attracted and built their audience. And of course, they\u2019ll share about their successes, too.\nRate, Review, & Subscribe on Apple Podcasts\n\u2018I love Amy and Online Marketing Made Easy.\u2019