#320: 5-Steps To Make Your Marketing More Inclusive With Sonia Thompson

Published: June 18, 2020, 7:01 a.m.

In this episode, I chat with expert marketing strategies, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson.\nSonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away.\nHere\u2019s a peek at her 5-steps:\n\nDiversify your circle of influence\n\nRe-evaluate your ICA\n\nCommit to representation\n\nMake cultural intelligence a priority\n\nAudit your customer experience\n\nClick here to listen!\nThis episode is brought to you by\xa0Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand\u2019s social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level.\xa0Head\xa0here\xa0to get the discounted rate of $15 for 3 months of\xa0Boosted Premium, which offers bonus features to make your videos stand out!\nThis episode is also brought to you by\xa0LinkedIn Marketing. If your goal is to target your customers where they\u2019re engaging every day and when they\u2019re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you\u2019re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to\xa0LinkedIn Marketing\xa0to redeem a free $100 LinkedIn ad credit and launch your first campaign\nRate, Review, & Subscribe on Apple Podcasts\n\u201cI love Amy and Online Marketing Made Easy.\u201d