#307A: 5 Ways to Navigate Your Business Through Crisis (COVID-19 Series)

Published: March 21, 2020, 7:01 a.m.

b"With COVID-19, things are changing by the second. That's why I want to support you -- my community -- and show you what it looks like to move forward even when you\\u2019re feeling uncertain.\\n This episode is real and raw...it's messy, clunky at times, and I share what I\\u2019ve experienced so that you may learn some of the things about navigating a business with the world changing so rapidly.\\n So, I've put together five things that you can do to navigate your business through the Coronavirus crisis. You\\u2019ll find two mindset tools and three strategies to implement right away.\\n And listen, I know you\\u2019re probably feeling some confusion right now. Whether you have an online business, a digital course, plans to launch, or you\\u2019re just starting out...Don't. Worry. I\\u2019m going to give you the guidance you need to keep moving forward.\\n Here\\u2019s the deal, you can\\u2019t ignore what\\u2019s going on in the world. In fact, I firmly believe that you have to talk about this no matter where you are on your entrepreneurial journey.\\n To further help you, I\\u2019ve put together a freebie called \\u201cHow To Be Productive Working From Home During Uncertainty.\\u201d Be sure you grab that, too.\\n Here\\u2019s a snapshot of the five ways to navigate your business through a crisis that I talk about in this episode:\\n \\n#1: Get into action. Feel the feelings but also get into action to keep your mindset abundant and focused. You\\u2019re an entrepreneur, which means you\\u2019re resilient.\\n \\n#2: Commit to a morning routine and end of the day shut down. It\\u2019s easy to get distracted with the news, your family at home, and just plain old emotions, but creating rituals will keep you focused on the needle movers in your business. (More guidance on this in the freebie!)\\n \\n#3: Clarify your crisis messaging. Get clear on what you\\u2019re going to say to your audience during this time and how you\\u2019re going to position yourself and your business -- even if you have a small audience.\\n \\n#4: Show up and offer something valuable and free that will resonate, support, and inspire. Tune in to hear how we did this.\\n \\n#5: You\\u2019re probably wondering, \\u201cAmy, I don\\u2019t feel I should be selling right now!\\u201d My answer to you is\\u2026 if you stop selling, our economy will be crushed. You are not opportunistic if you\\u2019re selling in our current climate -- as long as you offer a solution to help serve your audience. Take the time to reevaluate your offers to make sure they align with what people need in this time of uncertainty and be willing to pivot if needed.\\n People have more needs today than they did a week ago. Remember that you are a master problem solver. Now is the time to experiment. Try new things and never give up.\\n Your audience is not wanting or looking for perfection. Your audience is looking for support, direction, and leadership.\\n Show up for them. Show up for your community, your audience, and your paying customers.\\n I hope you find this episode is just what you need to hear as we are navigating through this time of chaos, uncertainty, and change. I hope you find the light and gratitude in any way possible. And above all, I hope you and your family are safe and healthy.\\n For further support, be sure to grab my freebie \\u201cHow To Be Productive Working From Home During Uncertainty.\\u201d\\n \\xa0\\n Rate, Review, & Subscribe on Apple Podcasts \\u2018I love Amy and Online Marketing Made Easy.\\u2019 <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\n Also, if you haven\\u2019t done so already, subscribe to the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not subscribed, there\\u2019s a good chance you\\u2019ll miss out. Subscribe now!"