#284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff

Published: Oct. 10, 2019, 3:56 p.m.

Enjoy a free gift from me! I\u2019ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!\nYou\u2019ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.\xa0\nIf YOU have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Nobody wants to show up in a room full of crickets.\nMy friend Dana Malstaff, founder of Boss Mom and community creator extraordinaire is the queen of creating next level group engagement. That\u2019s why I just had to have her on the podcast this week.\nDana\u2019s Better Buzz Strategy has helped her create one of the most engaged communities I\u2019ve ever heard of (70% monthly engagement with 40k members, say what?!).\nHere are the six types of posts you want to be sure to utilize:\n\n[29:49] The first type of buzz worthy post is a decision post. That answers a simple question to help you make a decision. Give three options, but don\u2019t use a poll. It\u2019s easy for people to engage, and the post stays alive. Then hop on a chat with your super engagers. You should be doing one of these a week.\n\n[34:47] Opinion posts where you ask people what their opinion is. What are your top podcasts or number one blog? The best ones give you information on who to collaborate with and help you gain knowledge and insight.\xa0\n\n[37:37] Permission posts are where people tell a story or the hero\u2019s journey. It creates a sense of belonging. Tell people they aren\u2019t alone and create an appreciation loop.\n\n[41:24] Can\u2019t help themselves post. Telling people you just landed a client and asking them to celebrate or drop a GIF. Post something interesting where people can\u2019t help but celebrate with you.\xa0\n\n[46:43] Ask is consistently telling people what you do. Let people know what you sell and what you want to be known for.\xa0\n\n[49:04] Authority posts. The easiest way to get authority is to get featured on podcasts. Also link to the post and mention it on Facebook live.\xa0\n\nDana covers so much more in the episode. The first 20 minutes alone are pure gold, so tune in now and hop to it with applying these strategies in your communities!