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b'Ok, I have a confession to make...I totally LOVE to binge-watch certain shows like Housewives, Game of Thrones, and my latest binge has been The Handmaid\\u2019s Tale. So good! Anyway, I\\u2019ve heard from enough of you to know that you, too, love a good binge session.\\n So what do you think it is about these types of shows that keep us coming back? I\\u2019m pretty sure the writers have a secret writing potion they use when they\\u2019re creating the storylines and scripts. ; )\\n But seriously, wouldn\\u2019t you love to know their secret so you could create content that your ideal customer avatar (I\\u2019m looking at you episode #236) wants to binge consume and can\\u2019t stop raving about?\\n Well, you\\u2019re in luck, because on today\\u2019s show I\\u2019ve brought in a Hollywood insider to tell us exactly how it\\u2019s all done. My guest Melissa Cassera, is a publicity strategist and a professional screenwriter who loves nothing more than creating binge-worthy content, so she\\u2019s our girl!\\n Melissa became obsessed with how movies and TV shows could create obsessed fan bases, so she decided to figure it out and share the secrets with business owners, like yourself, so that you, too, can create an obsessed fan base through the power of storytelling.\\n In this episode Melissa breaks down these five storytelling techniques that you can use when you\\u2019re creating content:\\n The \\xa0inciting incident (your hook)\\n Introducing conflict into your story\\n The rule of three\\n The conclusion\\n The power of \\u201cwhat\\u2019s next\\u201d\\n (Don\\u2019t forget to download the worksheet that Melissa created to help you walk through these techniques the next time you create content.)\\n You will love Melissa\\u2019s approach to storytelling and you\\u2019re not going to believe how fun it is to create content using these strategies. And best of all, you\\u2019re going to have your ideal customer avatar LOVING what you\\u2019re giving them and coming back for more! \\xa0\\n Press play and let\\u2019s dive in!\\n This episode is sponsored by my free master class, \\u201cHow to Confidently Create Your First Profitable Course in 60 Days\\u201d If you\\u2019ve been thinking about creating an online course, or if you\\u2019ve had a course idea for a while but you are just not sure how to get started, this free master class is for you. Click here for more info.\\n Subscribe & Review in iTunes Are you subscribed to my podcast? If you\\u2019re not, I want to encourage you to do that today. I don\\u2019t want you to miss an episode. I\\u2019m adding a bunch of bonus episodes to the mix and if you\\u2019re not subscribed there\\u2019s a good chance you\\u2019ll miss out on those. Click here to subscribe in iTunes!\\n Now if you\\u2019re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they\\u2019re also fun for me to go in an read. Just click here to review, select \\u201cRatings and Reviews\\u201d and \\u201cWrite a Review\\u201d and let me know what your favorite part of the podcast is. Thank you!'