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On today\u2019s show, we\u2019re diving into strategies around two things I LOVE to talk about: list-building and evergreen lead automation! However, there\u2019s a twist! I\u2019ve brought on someone to walk us through some really great strategies on these topics on a platform I haven\u2019t covered much here: YouTube!\nYou and I both know video is where it\u2019s at so even if you haven\u2019t thought about the platform much or are not a huge fan of video, this episode is loaded with very doable strategies that I want you to consider using to grow your email list.\nMy guest today is an absolute YouTube boss and she\u2019s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising.\nSunny Lenarduzzi has a YouTube following of over 170,000 subscribers and and has helped her clients to go from zero to 100,000 subscribers and build their email lists from zero to 28,000 in less than 10 months (resulting in multiple 6-figure businesses).\xa0\nHOW BECOMING A YOUTUBE BOSS WAS A HAPPY ACCIDENT\nTHE POWER OF REVERSE ENGINEERING\nWHAT CONTENT IS BEST FOR YOUTUBE?\nGETTING STARTED GENERATED LEADS ON YOUTUBE\nYou\u2019ll want to tune into today\u2019s episode to get all the details on Sunny\u2019s 3-phase system to creating an evergreen lead machine, but here are the phases broken down:\nPHASE 1\nThis phase is all about creating profitable content that increases your reach and revenue without having to rely on paid advertising. The key here is to research before recording and here\u2019s how:\n\nUse frequently asked questions for content ideas\n\nLook for ideas from your competition and community hubs (Sunny\u2019s not suggesting you steal from your competition, but there\u2019s nothing wrong with getting a little inspiration and putting your spin on an idea that\u2019s resonating with your ideal customer.)\n\nLook to provide content on trends within your industry. This is not for the evergreen leads so much, but more more gaining visibility and reach.\n\nResearch and find the right keywords and key phrases to use when titling your videos.\n\nPHASE 2\nThis phase is all about converting your viewers into customers through Sunny\u2019s H.O.T. (Hook, Outcome, Testimonial) formula. She explains how\xa0you can use this formula to tweak your video scripts to keep your viewer engaged, which will turn them into a loyal viewer, and ultimately a paying customer.\nIt\u2019s through Sunny\u2019s H.O.T. formula where list-building comes in too! Sunny explains how to work in the ever-so-important conversion calls to action where you provide an opportunity for your viewer to download a guide, checklist, or worksheet.\xa0\xa0\nPHASE 3\nThis is the evergreen traffic machine phase! Now that you\u2019ve got your phase 1 and 2 bases covered, it\u2019s time to publish your video. But you\u2019re not just going to publish and wait...Sunny explains why the first 24-48 hours after posting your video is crucial to actively distribute a link to your warm audience in order to get some engagement going which tells YouTube that your video is one that should be ranking on the first page. Once you\u2019re on that first page, your cold audience is introduced to your video and this begins that evergreen lead machine!\nYou might be thinking, \u201cThis is great, but I don\u2019t have any authority on YouTube, so how am I supposed to rank when my competition is so tough?\u201d\xa0Sunny explains in detail in today\u2019s episode but the key is to work on getting search rankings in smaller competition pools.\nSo there you have it! I\u2019d love to hear how you\u2019re going to use YouTube as a list-building technique in your business. Head over to Instagram and DM me and let me know. I\u2019d love to hear from you!\nThis episode is brought to you by my free master class, \u201cHow to Confidently Create Your First Profitable Course in 60 Days\u201d. If you\u2019ve been thinking about creating an online course, or if you\u2019ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you.