#216: Why Courses Flop, And How To Turn Failure Into Opportunity

Published: June 21, 2018, 7:01 a.m.

I\u2019m the first person to admit when I\u2019ve made a mistake.\nBut I can promise you this, when it happens: I learn something new every time.\nInside my private Facebook group for all of my students, my students often ask me to troubleshoot their challenges with launching their courses. Our FB Live chats and their questions inspired me to create this specific podcast episode for all of you. Based on my experiences with thousands of students, I\u2019ve uncovered five core reasons why most online courses fail. My goal is to help make sure you don\u2019t make these mistakes, and if you do, I want you to be able to learn from them and turn them into opportunities.\nIn this episode I also talk about the importance of a validation blitz, and knowing all about your potential student\u2019s hopes and fears, and what may be holding them back. I go into step-by-step detail about how to conduct a validation blitz in my Courses That Convert Program. You can learn more about that program and how to get started with an online course with my free Masterclass\u2014\u201cHow to Confidently Create Your First Profitable Course in 60 Days.\u201d It\u2019s a fun and comprehensive training that will help you get well on your way to creating your first training!\nAlso: if you've experienced any of these mistakes or if you've made a big mistake that I haven't mentioned here, I want you to come over to Instagram and DM me.\nCheck out these highlights:\n\nWhy your ideal customer avatar needs to be top of mind at all times. [3:48]\n\nI changed my mind on pre-selling, and you need to also. [8:25]\n\nThe four things to do to make sure you get to the finish line with your course. [12:43]\n\nWhat to consider instead of signature courses. [14:42]\n\nHow I had to enlist a colleague to keep me in check and keep out the fluff. [17:34]\n\nThe best online courses are taught by the best teachers. What you need to do to become an engaging teacher. [20:40]\n\nLinks mentioned in this episode:\nEpisode #206: \u201cThe Post-It Content Creation Mini Training\u201d