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As entrepreneurs, creating multiple streams of revenue should be our goal. After being laid off from a software development company in the year 2000, today\u2019s guest, Jennifer Allwood,\xa0discovered firsthand how using her creativity and passion could create not one, but six different revenue streams in her business.\nOne of the things I love most about being an entrepreneur is how we are able to use our passions and creativity to build a business that has many layers to it\u2014and Jennifer has done just that!\nSo whether you are just starting out building your online business or are already doing amazing things but looking to up-level, you\u2019re going to find lots of inspiration and actionable tips in this interview!\nNever Say Never\nJennifer\u2019s first foray into an online business revenue stream was through creating and selling a handful of short videos teaching people how to do fun DIY painting techniques on cabinets and furniture. After just a year, she had earned six figures...from simple painting videos!\xa0\nJennifer was at first confounded to discover she could sell stuff that could be easily found online for free via YouTube videos; yet she also came to understand that people will pay for shortcuts, and they prefer to pay for something from someone they know, like and trust, rather than go searching for something on their own.\nThat was the beginning of her online business journey. In the years since, she has launched a couple membership sites, teaches others how to run their online businesses, is writing a book, and is enjoying engaging with her nearly half-million online social media followers.\nJennifer admits that even just five years ago she would never have dreamed she would be where she is today! Let this be a lesson to all of us!\xa0\xa0\nIt\u2019s Not About Working Harder: It\u2019s Working Smarter That Makes The Difference\nJennifer works mostly with creatives: painters, artists, makers, DIYers, and repurposers. She says these type of entrepreneurs have a hard time getting past the idea that they don\u2019t always have to trade time for dollars; yet Jennifer teaches them they can share their gifts in a new way by adding revenue streams to their business. The opportunities she identified (which can work for anyone with an online business) are:\n\nInfo products \u2013 ebooks, ecourses, webinars, etc.\n\nAffiliate income\n\nSponsored content\n\nMembership site\n\nAd revenue\n\nBrand ambassadorship\n\nConsulting\n\nSpeaking\n\nWhere to Start?\nIf you are just beginning your online journey, Jennifer suggests you begin with something on the simpler side. Test the waters first, to see what you enjoy doing and what works. She highlighted some great examples from the list above that I hope will inspire you with some new ideas!\nWhat I loved about talking to Jennifer was seeing how strategic she was\u2014even from the beginning, when she didn\u2019t even realize she was being strategic!\nIf you tuned in and listened to today\u2019s episode, I hope you were as inspired by Jennifer\u2019s story as I was. She was following her passion. She was hustling. She was doing what she needed to do to make things work, and look how it came together for her! I hope the same for you!\nThis episode is brought to you by:\nGravy\u2014my very own 24/7 engagement team who contacts my customers within hours of their failed payment, captures updated billing information and saves the customers I worked so hard to acquire. If you have a subscription model business or offer payment plans, you\u2019ve got to check out Gravy!