BROADCASTS.com

Biggest Takeaways You Don\u2019t Want to Miss:\n \nKeeping up with Facebook updates\xa0can (at times) feel like a full-time job. And if you\u2019re not staying on top of everything that\u2019s changing, you can feel like you\u2019re stuck back in 2012.\n \nI\u2019ve got you covered\xa0because today, my Facebook Ads sidekick and dancing machine\xa0(more about that in the episode!)\xa0Rick Mulready, is joining me to fill us in on some of the most\xa0recent, and relevant, updates on Facebook Ads.\n\n We\u2019re talking everything from the Power Editor going away, to budget optimization, all the way to Messenger Ads. You can\u2019t miss this\xa0goldmine of an episode\u2014especially because Rick is introducing us to an amazing new feature to optimizing our budget and get more bang for our buck.\n If you\u2019ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today\u2019s ep. Some of you know Rick from previous podcasts, and I love having him back because he\u2019s always making sure you\u2019re on top of your game with Facebook AND Instagram Ads. So let\u2019s get started on the\xa0five must-areas\xa0Rick says you need to be aware of today.\n Check out these highlights:\n \nWhere did Power Editor go?\xa0[4:51]\n How Facebook is updating the potential audience reach. [7:39]\n Should you keep your audiences separate? [10:40]\n Budget optimization at the Campaign Level:\xa0you want to be ready\xa0to optimize this update. [11:45]\n How to choose between manual and automatic bidding. [15:26]\n Customizing ads for different placements in both Facebook and Instagram (this one\u2019s brand new). [19:01]\n Messenger Ads\u2014why Rick thinks they will be BIG in 2018.\xa0[25:47]\n Cyber Monday\u2019s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]