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b'Isn\\u2019t running a business like giving one pitch after another? Think about it. You\\u2019re an entrepreneur. That means\\xa0you\\u2019re constantly pitching potential and existing customers, students and fans.\\nSo as intimidating as pitching an editor at Forbes or the Huffington Post may sound, you\\u2019re already doing it to some extent in other parts of your business.\\nLanding more media opportunities will do a lot of great things for your business, like help you grow your email list, establish more street cred, and create more demand for your products and services. That\\u2019s why it\\u2019s more than worth your time to\\xa0figure out how to pitch yourself successfully\\xa0to media organizations and outlets.\\nThe question is: what\\u2019s the difference between a knockout pitch and the thousand other pitches that find their way into the trash?\\nI\\u2019ll tell you exactly how.\\xa0And to help me, I\\u2019ve got my friend Jennifer Berson joining me on this podcast episode. Jennifer was a lawyer working at a prestigious firm before she decided to follow her inner creative voice and start Jeneration PR, an ultra successful public relations and social media marketing firm.\\nJennifer\\xa0shares all the amazing tips, tricks and tidbits\\xa0that will get you closer to landing the podcast, blog or social media show you\\u2019ve always dreamed about being featured on.\\nAnd, don\\u2019t forget to\\xa0download this week\\u2019s freebie. It\\u2019s a pitch template, based on the formula Jen delivers during the show. All you have to do is\\xa0fill in the blanks\\xa0and you\\u2019re that much closer to landing your next big media hit.\\nToday Jennifer is helping me answer questions like:\\n\\nWhy is it so important that you\\xa0know the RIGHT way to pitch?\\xa0\\n\\nWhere do you\\xa0start?\\n\\nHow do you position yourself as an\\xa0expert without a large following or customer base?\\n\\nHow should you\\xa0structure your pitch?\\n\\nWhat are the\\xa0biggest pitch mistakes?\\n\\n Let\\u2019s start pitching.'