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You know how I feel about having a pre-launch strategy\u2014it\u2019s\xa0crucial\xa0for success.\xa0Last week\u2019s episode\xa0was all about the nuts and bolts of creating a successful pre-launch strategy.\n Today\u2019s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world.\n I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch . . . and guess what followed?\n A wildly successful 6-figure launch they can now implement over and over again, and expect amazing results.\n Just a little background: Terri is a New York-based psychotherapist and founder of the Real Love Revolution, which has helped thousands of women transform their lives. David, Terri\u2019s business partner, is a marketing and branding expert who\u2019s produced over 150 transformational coaching programs.\n Get your notebook (or laptop) ready because not only are we talking about the seven specific steps they followed, we geek out on numbers\u2014email open rates, webinar sign-ups, sales conversions, total revenue, social media and email list growth, Facebook ad spend (which will blow your freakin\u2019 mind), and more.\n Take notes.\xa0AND\xa0stay on until the end because that\u2019s when we talk about some of the things they won\u2019t ever do again and what they\u2019re planning to do next time around.\n Also: If you\xa0haven\u2019t downloaded my 90-Day Pre-Launch Blueprint freebie, you might just want to grab that while you listen along to this week\u2019s episode.\n These are the key steps they followed:\n Step 1: Launch a pilot program.\n Step 2: Survey your list.\n Step 3: Built a main platform (Terri and David chose YouTube).\n Step 4: Create a launch freebie.\n Step 5: Create a free, closed community inside of Facebook.\n Step 6: Create a 21-day challenge for that private Facebook community.\n Step 7: Cart opens\u2014launch with a multi-webinar strategy.\n *NOTE: Steps 1 through 6 are all PRE-LAUNCH SPECIFICS.\n Let\u2019s dive in!\n Once you\u2019ve listened to this episode,\xa0go back and listen to last week\u2019s\xa0and make sure you\xa0download my 90-Day Pre-Launch Blueprint freebie.\xa0These are some next-level goods. Get moving!\n EPISODE FREEBIE Get Amy's 90-Day Pre-Launch Blueprint FREE DOWNLOAD