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On this episode of the\xa0Online Marketing Made Easy Podcast, I interviewed\xa0Melanie Duncan, the creator of the extremely popular online training program,\xa0Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products.\nSo\xa0she has a great mix of experience and knowledge using Pinterest\xa0to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products.\nFor this show I asked Melanie to focus on\xa0how to use Pinterest for lead generation\xa0in addition to using it to increase web traffic.\nIf you are a coach, consultant, author, speaker, or a service professional (such as a local marketer or social media manager), then this episode will be extremely valuable to you.\nIn this episode, here\u2019s what we\u2019ll cover:\n\nThe secret to the success of Melanie's program,\xa0The Power Of Pinning\n\n\nHow to best use\xa0multiple Pinterest accounts\n\nThe advantages that service providers have on Pinterest\xa0over those who sell physical products\n\nThe importance of the first two rows on your Pinterest page\xa0and how to use them effectively\n\nHow to use "teaser images" to\xa0increase traffic and build your list\n\nWhy using tall images is important\xa0and how to bring even more attention to them\n\nHow to\xa0change a personal Pinterest page to a business page\xa0and the advantages of doing so\n\nThe\xa0biggest mistakes that online marketers make on Pinterest\xa0and how to overcome them\n\nWhat\xa0ONE action you should take in the next 24 hours\xa0in order to increase your effectiveness on Pinterest\n\nAnd so much more!