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b'How are you responding to the shifts happening NOW in social media marketing?\\n I have you covered because today I\\u2019m talking about the\\xa0latest trends in social media marketing\\xa0with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner.\\n Click here to learn what updates to make to your social media marketing plan today.\\n You may be noticing that organic social reach is declining. It\\u2019s scary, but don\\u2019t be afraid because while it sounds all doom and gloom, it\\u2019s not.\\xa0There\\u2019s actually a lot of quality opportunities out there and the best ones are explained in this episode.\\n Are you noticing that even the Facebook social media marketing rules are shifting? Michael tells you what you should no longer be doing on Facebook \\u2014 and he also touches on you\\xa0where\\xa0your focus should be on Facebook.\\n Learn what you can do to pivot your approach.\\n The strategies that Michael gives you are ones that I am using too. You will hear MUST-DO tips for email marketing (including how to ensure your emails are delivered and opened), conversion rate optimization, how you can best use podcasts to drive traffic, as well as tracking and analytics.\\xa0Listen in now.\\n AND, Michael has an early-sign-up announcement about Social Media Marketing World 2017.\\xa0I\\u2019m going to be speaking and I hope to see you there! Get registered now at the link at the bottom.\\xa0Details here.'