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Do you have questions about Facebook advertising? That\u2019s a silly question, right? We\u2019ve all got questions! (Why does Facebook have to make it so complicated sometimes?!)\n This week I have my go-to-resource for all things Facebook ads with us, Rick Mulready.\n You might remember Rick from previous episodes. He left the corporate world to help entrepreneurs like you optimize your online advertising. I could not be more excited that he\u2019s back with the latest \u201cneed to know now!\u201d details to help us optimize our Facebook ads.\n In addition to answering the questions below in exquisite detail, he is also hosting a FREE workshop on how to create a lead system using Facebook ads. (Scroll to the bottom to learn how to grab your seat.)\n Here\u2019s a list of the questions we answered\xa0on this recent episode:\n Could you share a case study about Facebook ad spend, list growth and conversions?\n What do I do if my ads aren\u2019t converting well?\n How are people getting around the character limit on Facebook ads?\n Should I use an image or a video?\n Is there any way to get more insight as to why Facebook rejected my ad?\n Is what I spend per ad too much?\n How do I know if my pixels are set up properly and reporting accurately?\n The pages I want to target are not coming up for me. Am I targeting correctly?\n The answers from Rick are killer and I don\u2019t want you to miss them. If you want to jump right in,\xa0click here.\n During our chat, Rick shares the case study of a holistic health practitioner who saw an avenue for growth by teaching her way of business to her peers. She created a video campaign and ran with it. Only, she inadvertently made a \u201cmistake\u201d and drove traffic to a site that I would otherwise say is unwise\u2014but it WORKED for her.\n In making this \u201cmistake\u201d her conversion rate grew to 40%-50%. She spent $3,000 and earned a return of $30,000.\xa0You have to listen to Rick\u2019s explanation of why this worked.\n Rick insists that if you aren\u2019t converting your leads, you must keep it simple and take a look at the top one or two statistics that are most relevant to your outcome. Do you have the right target audience? What is your conversion rate? What is your click through rate?\n Rick tells you the general cost per conversion that you should strive to spend. He also likes to see a 20% and above conversion rate on a landing page. He explains strategies and actions that you can take to make sure you\u2019re on the right track to achieve this.\n For those of you dying to know how your competitors are adding more text to their Facebook ad than is allowed,\xa0Rick tells you precisely how.\xa0We also discuss when it\u2019s best to post a video or an image with your ad.\n One of my favorite insights was that Facebook\u2019s chat helpline is up and running.\xa0You heard me right . . . LIVE FACEBOOK AD CHAT!\xa0He explains where to find the live chat session, and he raves about the good results he\u2019s gotten from reaching out.\n Lastly, Rick talked about targeting and what to do when you can\u2019t find the Facebook Pages you want to target. He shares three sure-fire tips for successful targeting. It may take some detective work at times, but it will pay off.\n Don\u2019t forget to register for one of Rick\u2019s three, FREE, live webinars (on April 12 and 13)\xa0to discover how you can create an automated system that gets leads and sales everyday for your business.\n EPISODE 104 Register for Rick's Free Webinar Training on Facebook Ads LEARN MORE\n I\u2019m thrilled to tell you that Rick has agreed to come on more regularly to answer your pressing questions. We know that you need these answers to keep moving forward.\xa0Look back for another \u201cAmy and Rick FB Ad Q&A Session\u201d in about six weeks!