For a tech startup, ‘common practice’ is useful as a guideline, but understanding how that maps onto your specific context is crucial for sustainable growth. CTO Mike Jones and his team at Picsa found they had to ensure their operations served their context – not the other way around – in order to save money and reduce risk. They did this by being critical and deliberate about the metrics they tracked, the customers they sold their product to, the tools they used, and the tech they worked with. Here's how they did this.
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