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OMwT019 - Odcinek specjalny - O planowaniu radia - wywiad z Rafaem Kodnickim
b'W dziewi\\u0119tnastym odcinku naszym go\\u015bciem jest Rafa\\u0142 K\\u0142odnicki, senior media planner w Tandem Media, natomiast tematem planowanie kampanii reklamowych w radiu. Wbrew temu w jaki spos\\xf3b plan zosta\\u0142 okre\\u015blony przez Juliana Tuwima: "Plan: co\\u015b, co potem wygl\\u0105da absolutnie inaczej", z naszym go\\u015bciem rozmawiamy o tworzeniu plan\\xf3w, kt\\xf3re zazwyczaj realizuj\\u0105 si\\u0119 co do joty.'