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OMwT018 - O badaniach radia
W osiemnastym odcinku poruszamy temat na czasie i omawiamy r\xf3\u017cne metodologie zwi\u0105zane z badaniami radia. Jakie s\u0105 ich zalety, jakie s\u0105 ich wady, kt\xf3re z nich realizowane s\u0105 na innych rynkach i wreszcie jak wygl\u0105da standard bada\u0144 w Polsce. A puent\u0105, kt\xf3ra nie pad\u0142a w odcinku, dzielimy si\u0119 tutaj: warto, wi\u0119c trzeba si\u0119 bada\u0107.