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How does \u201cgossip\u201d intersect with gender and power? If a woman \u201cknows a secret\u201d about a powerful man, what can she do with it? This week Yasmin and I consider gossip as an alternative social media network, bubbling under the surface of our political culture. Of course, Mad Men is a central text here, so we take a detailed look at how the show\u2019s pilot uses the concept of \u201cgossip\u201d to lay out the show\u2019s themes of identity, patriarchy, and public performance of self.

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