BROADCASTS.com

You're running Facebook Ads and getting no Sales.\xa0 Your first question is always "Is my Ad Working?" and "What should I change?".\xa0 Or you may be in the all or nothing camp.\xa0 If you're not getting sales you may decide "Facebook Ads don't work."

I get it.\xa0 It can be frustrating.\xa0 Plus you're losing money.

That's why you need to know about ad metrics and how to read them.\xa0 Not only will you know if your ad is working, your data will tell you what needs to change.\xa0 Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads more affordable.

Today we're going to have some ad metric fun.\xa0 Remember, metrics are just neutral numbers.\xa0 The numbers don't mean anything about us as a person.\xa0 It also doesn't mean anything about our product/service or business.\xa0 The number is there to help interpret experiments.

Get ready to jot down a few notes.\xa0 We're diving into ROI, ROAS, Impressions, Frequency, Click Through Rate, Cost per Click, Cost per Result and Click Through Rate (All).\xa0 You'll walk away know what they are, what targets indicate "its working" and how to use the numbers to lower your ad cost, get more sales and profit.

Plus,\xa0 you'll hear the exciting announcement about the\xa0Platform & Profit Summit\xa0happening May 1-3rd.\xa0 Click the link to get your free ticket!

In this episode we explore:

• What are high level metrics and what do you do with them? - ROI & ROAS
• The 6 important metrics for an ad
• Which metric targets mean the ad is "working"?
• Working Ad vs. Optimized Ad to generate profit
• The right time to throw a lot of money at an Ad.
• Special Offer to get click-by-click video guidance to setup\xa0 run your Facebook Ads.