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Ross Brouse is the president and COO of Continuous, an IT company specializing in \u201cmaking IT personal.\u201d As someone who\u2019s always curious about how things work, Ross shares his experience with the delicate balance between being involved in all aspects of your company and trying to control every outcome. He gives us a glimpse at how the DEY (Do Everything\xa0Yourself) approach taught him some very valuable lessons about the importance of letting go and trusting your team.\xa0

1:36 \u2013 We talk with Ross about his path to the MSP world, how quitting a job was the best decision he ever made, and why flexibility matters when it comes to your MSP\u2019s operations and offerings. Ross also shares his journey from film school to IT, and how running an MSP is incredibly similar to making a movie.\xa0

6:16 \u2013 We discuss the things that make Continuous unique, and how their team managed to shift from the commodity world to the consulting world. Ross also shares how Entrepreneurial Operating Systems changed the way he approaches everything about the company \u2013 not just with clients, but internally as well. Ross tells his engineers that they are \u201c80% psychologist and 20% technologists\u201d and that as long as they keep that in mind, they\u2019ll do the right thing.\xa0

10:45 \u2013 Ross shares a story about how losing $200K on a single salesperson was the wakeup call he needed in order to finally get the company\u2019s sales and marketing on track\u2026 and how to avoid that mistake yourself.\xa0

20:30 \u2013 Ross explains how consistent discipline and owning responsibility for every success and failure at the company helped him break out of the cycle of control and ultimately find growth and success.\xa0

23:13 \u2013 Ross updates us on how this mindset shift and pivot are going, and leaves us with parting thoughts about growth and change.\xa0