Why do we perform rituals?

Published: June 27, 2024, 2:07 p.m.

Ever wonder why Rafael Nadal bounces the ball a million times before serving? Or why Beyonc\xe9 has pre-show routines that rival ancient ceremonies? Michael Norton, Behavioural Scientist and Professor of Business Administration\u202fat Harvard Business School joins Se\xe1n to reveal how these quirky rituals can transform our everyday actions into magical moments.