The Science of Gift Giving

Published: Dec. 21, 2023, 3:10 p.m.

It turns out, splashing cash on gifts doesn't always make them better \u2013 who knew pricey pressies don't always equal big smiles?

Jeff Galak, Associate Professor of Marketing at the Carnegie Mellon Tepper School of Business in Pittsburgh joined Sean to talk through the science behind good gift giving is\u2026