The best way to navigate customer service

Published: June 13, 2024, 1:52 p.m.

SoftBank has developed AI voice-conversion technology to reduce call centre operators' psychological stress by altering the voices of angry customers to sound calmer. 

But for many of us, calling a customer care line is the last resort. So what is the best way to navigate them in order to reduce stress for everyone? 

Conor Pope is the Consumer Affairs Correspondent at the Irish Times, and joins Se\xe1n to discuss.