Studying to be an Influencer: 'It's captured the imagination of young people'

Published: Sept. 26, 2023, 3 p.m.

While many people roll their eyes at the word \u201cinfluencer\u201d, there is no denying that it\u2019s an industry that\u2019s growing rapidly.  

In response to that, SETU Carlow has introduced a degree course in being an influencer \u2013 it\u2019s a BA in Content Creation and Social Media.  

Dr Irene McCormick, Senior Lecturer in Media Studies at SETU Carlow joined Sean to discuss...