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Aldi celebrates 25 years in Ireland
From lawnmowers to ski suits to foot massagers, there\u2019s something for everyone in the middle aisle of Aldi.
The \u201cGerman discounter\u201d is celebrating 25 years in Ireland, and while it took some time to get used to the speedy checkouts, they\u2019ve become a staple store across Ireland with 161 premises.
But how much did their arrival change the Irish market?
Denis O\u2019Hora is Director of the Masters in Consumer Psychology at University of Galway, and joins guest host John Fardy to discuss.