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Mona is an English major turned Software Engineer turned Entrepreneur. She is now the founder of Bra Theory, a made-to-measure bra company that will solve your problems with bras. When she's not working on Bra Theory, Mona is either working relentlessly on self-introspection and self-growth... or skiing, dancing, singing, and being holistically human.

In this episode, we are discussing:

1. How Mona came to find the problem with bras and decided to do something about solving it
2. How she views customer development and the impact it has had on her market positioning, pricing and MVP decisions so far
3. You'll also hear about her daily success ritual and leadership mantra and her perspective on imposter syndrome and talk to male VCs about her work

BraTheory.com
Acuity 
Spotify 
GEMS 
Paul Graham 
Steve Blank - Customer Development