BROADCASTS.com

From Fenty to Glossier and Birchbox the beauty industry has seen a lot of disruption in recent years. Today's special guest is Sheena Franklin who is leaping forward with a disruptive data-driven, and personalized machine learning beauty management application, Well-Kept Beauty.  Her goal is to give us full control of our skincare and beauty routines so we know what is working for us and what is not! 

In this episode we discuss:

• Sheena's background as a Government Relations Strategist in DC [6:50]
• Beauty policy trends and marketplace shifts causing industry disruption [9.50]
• How she developed and validated the Well-Kept Beauty app concept [20:20]
• The truth behind what it takes to build and take your prototype to market [24:50]
• Her marketing approach leading to the launch and how you can be an Ambassador [38:23]
• Sheena on leadership philosophy, failure, building a startup team and what fuels her faith [42:33]

Join the conversation:

www.facebook.com/modernmogulhq 
https://www.instagram.com/modernmogulhq
www.instagram.com/wellkept