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\u201cGrowing up I didn't think of Rock & Roll as like a white space - it\u2019s far reaching and can unite people.\u201d\nSiddharth (Sidd) Masand is an Indo-Canadian engineer-turned-YouTuber, fascinated with the music of the 70's, 80's, and 90's and its influence on culture. In just one year, he turned his YouTube channel, Rock N' Roll True Stories, to a 6-figure income with nearly 100,000 subscribers. Growing up in Canada, and Ethiopia (during its civil war) Sidd didn\u2019t know a lot of East Indian kids listening to Rock - they all preferred hip-hop. Today, Sidd still has his engineering day job, but for him, Rock & Roll - and his YouTube channel - remains a creative outlet that allows him the freedom to have a rock n\u2019 roll attitude toward life - because after all, don\u2019t we all just wanna rock?\nLEARN ABOUT SIDD\n YouTube Channel\nSocial Media: Instagram / Twitter\nMENTIONS\n SONG: \u201cLearning to Fly\u201d (Tom Petty)\nSHOW: The Office (US)\nBOOK: How to Win Friends and Influence People (Dale Carnegie)\nPERSON: Freddie Mercury (Queen)\nLearn more about your ad choices. Visit megaphone.fm/adchoices